Case Study: Earnest achieves 10x loan volume growth with Twilio Segment

How Earnest used Twilio Segment, Amazon Redshift, and Looker to achieve 10X loan volume through affiliate marketing

Earnest, a leading online fintech lender, needed a better way to manage and measure its growing affiliate marketing channel. Using Twilio Segment, the company struggled to see which campaigns and partners were working, lacked the right data infrastructure for a new attribution model, and had limited visibility into key metrics like traffic, lifetime value, and contribution margin.

Twilio helped Earnest centralize customer and affiliate data with Twilio Segment, Amazon Redshift, and Looker, enabling automated reporting, stronger attribution, and scaling without engineering support. As a result, Earnest grew loan volume 10x through affiliate channels since 2017, saved borrowers over $100 million, and improved reporting accuracy and time savings through automated payouts.

Earnest