Case Study: Cyclofix boosts retention and cuts acquisition costs to zero with Twilio

How Cyclofix leveraged Twilio Segment and Twilio Engage to cut acquisition costs to zero and boost customer retention

Cyclofix, a French bike repair platform, was struggling with rising customer acquisition costs and churn, and needed a better way to shift from paid acquisition to retention. The company turned to Twilio Segment and Twilio Engage to build a data-driven marketing approach using first-party data, personalized messaging, and customer insights across its website, app, and surveys.

Twilio helped Cyclofix centralize its data and launch retention campaigns such as onboarding emails, anti-churn journeys, and a loyalty program, plus targeted SMS and email outreach. The results were strong: Cyclofix cut acquisition costs to zero, achieved email open rates of over 70%, and saw high click-through rates of 5.7%, while making its campaigns more efficient and personalized.

Cyclofix

Clément Tardy

Chief Marketing Officer