Case Study: heycar achieves 4x conversion growth and 1,000+ engineering hours saved with Twilio

heycar redefines the customer experience with Twilio Segment and Mixpanel

Heycar, a German online used-car platform, needed to launch a new product in just three months and then gain better visibility into its customer funnel to understand user behavior and improve the experience. It turned to Twilio Segment and Mixpanel to avoid building its own tracking and data pipelines while supporting growth, compliance, and faster product development.

Twilio helped Heycar implement Segment to collect and route customer data to Mixpanel without extra integration work, giving the team a clearer view of web and mobile app interactions. As a result, Heycar saved more than 1,000 engineering hours, accelerated product cycles, achieved a 4x increase in conversion rate, and saw a 3x increase in user retention.

Heycar

Francis Tuason

Head of Business Intelligence