Case Study: Pura achieves improved retention, increased subscriptions, and streamlined marketing efficiency with Twilio Segment

How Pura personalizes home fragrance experiences with Twilio Segment

Pura, a smart home fragrance company with ecommerce and national retail distribution, struggled with fragmented first-party customer data spread across shopping, web, app, and device touchpoints. This made it difficult to unify customer identities, understand behavior end to end, reduce churn, and personalize experiences across its 300+ fragrances. Twilio Segment was the vendor helping Pura address this challenge.

Using Twilio Segment’s customer data platform, Pura centralized data integration and gained clearer customer insights to improve personalization and lifecycle marketing. The solution helped Pura streamline marketing spend, enhance retention strategies, and recommend the right fragrances through Segment Recommendations. As a result, Twilio Segment helped Pura significantly improve retention, increase subscriptions, and make marketing more efficient.

Pura

Aly Zollinger

Senior Lifecycle Marketing Manager