Case Study: Persona achieves 99% user verification conversion and reduced SMS pumping fraud with Twilio Verify and Lookup

How Persona enhances user verification with Twilio Verify and Lookup

Persona, a San Francisco-based identity verification provider, needed to offer more ways for B2B customers to confirm user identities, especially in countries where database verification wasn’t effective. To strengthen its verification flows and reduce fraud risk, Persona turned to Twilio Verify and Twilio Lookup.

Twilio helped Persona embed reliable two-factor authentication and OTP experiences with Twilio Verify, while Twilio Lookup SMS Pumping Risk Score improved fraud detection and helped prevent SMS pumping. As a result, Persona achieved a 98% to 99% 2FA conversion rate and reported no major SMS pumping incidents after implementation, avoiding an estimated $300k in losses.

Persona

Vincent Tsao

Product Lead