Case Study: edX achieves faster access to product and business analytics with Twilio Segment

How edX modernizes its tech stack with Twilio Segment to easily and quickly access metrics for product, marketing, and business analytics needs

edX, the global nonprofit learning platform, needed a faster way to give product, marketing, and business teams access to analytics without burdening engineers with repetitive, hard-to-maintain code. The company wanted to track key signup-funnel events, such as course-directory views and class registrations, and turned to Twilio Segment to simplify how data was collected and shared across tools.

Twilio Segment gave edX a unified platform to send consistent data to multiple analytics and marketing applications from a single hub. As a result, edX saved engineering time, made it easier for analysts to work with complete customer data, and could add or change integrations quickly by toggling tools on in the Twilio Segment control panel.

EdX