Case Study: amaysim achieves reduced customer churn and higher campaign performance with Twilio

Amaysim, an Optus company, uses Twilio Segment to optimize campaign performance and reduce customer churn by AUD $7.3M

amaysim, Australia’s leading low-cost mobile service provider and an Optus company, needed a better understanding of its customers to deliver more timely, personalized communications and reduce churn. With Twilio Segment, amaysim set out to unify scattered customer data and improve campaign performance across its marketing stack.

Twilio implemented Segment as a customer data platform to centralize and standardize data, build audiences, and strengthen data governance. As a result, amaysim automated 90% of its campaigns, now runs up to 40 campaigns a day, and has prevented more than 28,000 customers from leaving, worth AUD $7.3M in annualized revenue, while also driving additional gains such as higher incremental revenue and lower failed renewals.

amaysim

Karin Kalda

Senior Marketing Technology Manager