Case Study: Suzy achieves greater customer loyalty and retention with Twilio Segment

How Suzy built data connections across its B2B and B2C businesses with Twilio Segment and increased customer loyalty

Suzy, an end-to-end consumer insights platform, needed to centralize and standardize customer data across both its B2B and B2C businesses to create more meaningful customer relationships and support growth. Suzy turned to Twilio Segment to build a single source of truth for customer data and improve engagement across its consumer and enterprise audiences.

Twilio implemented Segment, along with tools like Segment Protocols, Mixpanel, and Braze, to unify data, streamline tracking, and power more personalized communications and customer success alerts. The results included a 36% improvement in user retention from Segment-triggered B2C emails and a 2.5x increase in weekly active team members analyzing customer data, helping Suzy become more agile and data-driven.

Suzy

Kevin Gammariello

VP of Product Analytics and Engagement