Case Study: Endeavor achieves scalable data infrastructure and digital transformation with Twilio Segment

How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands

Endeavor, the global sports and entertainment company behind brands like IMG, WME, and UFC, needed a way to unify customer data across dozens of sources while meeting privacy requirements and limiting access by role. With business units spread across multiple companies, the team struggled to centralize data, identify cross-sell opportunities, and fully leverage customer insights across properties. Twilio Segment was the product used to help address these challenges.

Twilio Segment implemented a single customer data platform to centralize and unify Endeavor’s data, add governance with role-based access controls, and power real-time audience creation for marketing campaigns. The result was hundreds of engineering hours saved, better visibility into customer behavior, and improved targeting across email and ad platforms; Endeavor also used the solution to reduce abandoned carts for Super Bowl LVI ticket packages and has since expanded automation across its subsidiaries.

Endeavor

Ilya Galperin

Staff Data Engineer