Case Study: Flipster doubles conversion rates with Twilio Segment

Crypto exchange, Flipster, doubles conversion rates with Twilio Segment

Flipster, a fast-growing crypto exchange, wanted to make crypto trading easier and more user-friendly in a complex global market. The company turned to Twilio Segment to help build a seamless platform with better customer data, personalized experiences, and reliable support for traders.

Using Twilio Segment, Flipster unified customer data in real time, improved data quality, and streamlined analytics and activation across teams. The results were significant: Flipster doubled its conversion rate from account activation to deposit from 5% to 10% in three years, and its total user balance grew more than 10x.

Flipster

Seunghwan Ban

Data Engineer Team Lead