Case Study: Chopra Global launches a data-driven mobile app and maximizes resources with Twilio Segment

Chopra Global launches new data-driven mobile app and maximizes resources with Twilio Segment

Chopra Global wanted to launch an immersive well-being mobile app, but its lean engineering team of just four engineers lacked the infrastructure and data capabilities needed to build quality, data-driven digital products. The company turned to Twilio Segment to support the app launch and create the customer data foundation required to engage health and wellness users more effectively.

Twilio Segment helped Chopra Global centralize behavioral data, simplify integrations, and let the team focus on product development instead of data plumbing. As a result, Chopra Global says the solution saved time and money, helped prioritize higher-value features, and supported a successful app launch that has been consistently trending in the top fitness apps since September.

Chopra

Josh Wexler

Chief Product Officer