Case Study: Rokfin achieves better customer insights and lower data costs with Twilio Segment Data Lakes

How Rokfin uses Data Lakes to unlock new customer journey insights to power advanced dashboards

Rokfin, the content-creator monetization platform, needed a better way to understand user behavior and combine behavioral, payment, and subscription data for advanced customer insights. Its existing data warehouse made data hard to access, limited analytics, and slowed efforts to build richer internal and customer-facing dashboards. Rokfin turned to Twilio Segment Data Lakes to future-proof its data architecture.

Twilio Segment helped Rokfin centralize raw data in Amazon S3, query it directly, and merge datasets for more powerful dashboards and analytics. As a result, Rokfin increased customer dashboard engagement by 20%, cut data storage costs by 60%, and reduced time spent building and maintaining its data storage system by 20%.

Rokfin

Casey Kent

Lead Infrastructure Engineer