Case Study: Bonobos increases purchases and return on ad spend with Twilio Segment

Bonobos increased customer purchases by optimizing Facebook ads with Twilio Segment

Bonobos, an ecommerce-driven apparel brand with Guideshop locations, needed a way to understand how online Facebook ad spend was driving in-store visits and purchases. As its digital business grew, Bonobos turned to Twilio Segment to unify online and offline customer data and improve attribution across channels.

Twilio Segment implemented a Facebook point-of-sale/offline conversion integration that let Bonobos identify whether purchases happened online or in store and tie in-store sales back to specific Facebook campaigns. With this setup, Bonobos optimized ad spend and saw measurable gains, including a 3x increase in offline purchases, a 2x increase in offline purchase ROAS, a 3x increase in website purchases, and a 2x increase in website purchase ROAS versus the control group.

Bonobos

Micky Onvural

Co-President