Case Study: Quartz achieves privacy-first, personalized experiences with Twilio Segment

How Quartz Media is preparing to thrive in a world without 3rd-party cookies while respecting customer privacy

Quartz, the digital-first media publisher behind qz.com, faced a major challenge as third-party cookies faded and privacy regulations like GDPR and CCPA reshaped digital advertising. Quartz needed a customer-centric data privacy strategy that could protect readers, support advertisers, and help the business stay competitive. To address this, Quartz turned to Twilio Segment as the foundation of its customer data infrastructure.

Twilio implemented Segment to help Quartz collect, clean, control, and activate first-party data in one place, while also automating consent management and privacy compliance. As a result, Quartz can deliver more relevant reader experiences and more effective, context-based advertising opportunities using trusted data across channels. With Twilio Segment Personas, Quartz also gained a single customer view across email, web, mobile, and other systems, enabling more precise audience segments and more respectful, personalized content delivery.

Quartz

Daniel Alvarez

Chief Product Officer