Case Study: Agorapulse achieves greater productivity and cost-effective data operations with Twilio Segment

How Agorapulse boosted productivity across the organization and optimized its tech stack with Twilio Segment

Agorapulse, a social media management platform, was growing quickly but needed to stay cost-effective while avoiding overloading its engineering team. The company wanted to reduce the manual work of building ETL pipelines and better support cross-functional access to customer data, and it used Twilio Segment to help streamline its data infrastructure.

With Twilio Segment, Agorapulse automated integrations, freed engineers to focus on product development and advanced analysis, and maintained data continuity during a warehouse migration from Amazon Redshift to Google BigQuery. Twilio Segment reloaded four years of data and got Agorapulse back up and running in a few weeks instead of months, while also enabling faster evaluation of new tools like Heap during a trial period.

Agorapulse

David Martins

Data Scientist