Case Study: DAZN achieves an 18% interaction rate with Twilio Segment

How DAZN achieved an 18% interaction rate in one of their retention and cross-sell campaigns using Twilio Segment

DAZN, the London-based sports streaming platform, was struggling to turn passive viewers into active users. Using Twilio Segment, DAZN aimed to improve fan engagement with real-time data, live event notifications, and interactive features like “group watch,” while also supporting retention and cross-sell campaigns.

Twilio helped DAZN unify interaction data across app and web, power CRM orchestration, and deliver timely alerts through connected tools like Snowflake and Airship. The result was stronger engagement across the platform and an 18% interaction rate in one retention and cross-sell campaign, with higher watch time and improved active user metrics.

DAZN