Case Study: Nexo achieves $125K annual savings and 100% faster data performance with Twilio Segment

How Nexo optimized data collection with VertoDigital and Twilio Segment, saving $125k and boosting performance by 100%

Nexo, a digital assets wealth platform, needed to simplify a fragmented MarTech stack, improve data-driven decision-making, and scale marketing operations while staying compliant in the fast-moving crypto industry. The company was dealing with siloed customer data across websites, apps, wallets, and other systems, which slowed execution and made it hard to get a unified view of customers. Twilio Segment was used as the customer data platform, with VertoDigital as the implementation partner.

By integrating Twilio Segment, VertoDigital helped Nexo centralize and automate data flow across key systems, creating a single, accurate source of truth for marketing and analytics. The result was $125,000 in annual savings, a 100% improvement in data processing performance, faster decision-making, better compliance, and a more personalized customer experience.

Nexo

Inna Valerieva

Marketing Operations