Case Study: Retool achieves thousands of engineering hours saved and a better user journey with Twilio Segment

How Retool saved thousands of engineering hours and improved the user journey with Twilio Segment

Retool, a fast-growing product-led B2B company, needed a way to improve the end-to-end user journey and scale efficiently without burdening its engineering team. To do that, Retool turned to Twilio Segment to centralize customer data and give product, marketing, sales, customer success, and analytics teams access to a complete view of customers across their tools.

Twilio Segment helped Retool unify and democratize data, automate onboarding of new tools, and support self-serve use across teams. The results included saving 1,000+ engineering hours annually, freeing up a full engineer’s salary and time, and improving email performance with 2x higher open rates and 5x higher click-through rates from personalized targeting based on product usage.

Retool

Jane Kelly

Head of Growth