Case Study: The Vintage Bar achieves 6x growth with Twilio Segment and Twilio Engage

The Vintage Bar achieves 6x growth with a futureproof tech stack and constant on-site search experimentation

The Vintage Bar, a luxury consignment retailer, wanted to scale quickly as demand for pre-loved fashion grew, but lacked the data infrastructure to make fast, data-driven decisions. The company turned to Twilio Segment to build a modern tech stack that could support growth, experimentation, and personalized customer experiences across the buying journey.

Twilio Segment helped The Vintage Bar unify customer data, while Twilio Engage enabled audience targeting and journey automation. With this setup, The Vintage Bar grew inventory more than 6x in under six months and boosted conversion through personalization experiments, including a 12% increase in order conversion from personalized search results and a 34% increase from personalized recommendations on product detail pages.

The Vintage Bar

Nikolaj Toxværd

Chief Marketing Officer