Case Study: Schnucks achieves 200% more personalized campaigns with Twilio Segment

Schnucks increased personalized campaigns 200% with Twilio Segment

Schnucks, a Midwest grocery retailer, wanted to improve its digital customer experience as online shopping grew, but siloed systems made it difficult to understand the full customer journey and personalize marketing. Working with Twilio and using Twilio Segment, Schnucks needed a way to unify customer data across email, loyalty, transactions, web, and app activity.

Twilio Segment helped Schnucks centralize and standardize first-party data, automate audience segmentation, and trigger personalized campaigns based on customer behavior. As a result, Schnucks increased the volume of personalized marketing campaigns by 200% and saved more than 3 hours of manual work per week, enabling faster, more relevant communications and more efficient cross-team collaboration.

Schnucks

Ann Ehnert

Manager of CRM & Loyalty Marketing