Case Study: FOX achieves 376% more mobile app visitors with Twilio Segment from Twilio

How FOX generated 376% more mobile app visitors with personalized content

FOX, the media and entertainment company behind brands like FOX Sports, FOX News, and FOX Nation, needed a way to unify disconnected customer data and deliver more personalized digital experiences as streaming and mobile viewing grew. With separate tech stacks and thousands of integrations to manage, FOX turned to Twilio Segment to create a single source of truth for user data and support better engagement across its digital properties.

Twilio Segment helped FOX standardize data, connect systems at scale, and activate real-time personalization across channels. The impact was significant: FOX reduced customer data QA labor by 75%, saved more than $1.2M annually, and saw 376% more visitors to FOX Sports “For You,” along with stronger engagement on recommended content modules and reliable performance during major events like Super Bowl LIV.

Fox

Daryl Bowden

Executive Vice President of Technology