Case Study: AB InBev achieves 2M business growth and $7.5B GMV with Twilio Segment

How AB InBev got 2M businesses buzzing through a next generation B2B platform with Twilio Segment

AB InBev, the world’s largest brewer, needed a way to help its millions of SMB retail partners better use digital tools to manage ordering, inventory, and customer relationships. To address this challenge, AB InBev launched BEES, a B2B e-commerce platform powered by Twilio Segment, its customer data platform.

With Twilio Segment, AB InBev unified more than 3 billion data points per month to build centralized customer profiles and personalize the end-to-end buying experience. The results included rapid adoption across 12 countries, 1.8 million monthly active users, more than 1.3 million orders per week, and $7.5 billion in GMV captured through the app, helping deepen loyalty and accelerate digital transformation.

AB InBev

Jason Lambert

SVP Product