Case Study: Big Red Group achieves 117% ROAS growth with Twilio

Better attribution boosts topline growth and increases ROAS 117% for Big Red Group

Big Red Group (BRG) was looking to improve its affiliate and partnership program after relying too heavily on discount deal sites and lacking visibility into performance. The company also needed better transparency than vanity metrics could provide. Twilio Segment was already part of BRG’s data stack, and it used that foundation to support a more aligned, data-driven approach to partnerships.

Twilio, through Twilio Segment and its integration with impact.com, gave BRG a unified view of customers across channels and a faster, privacy-forward tracking setup. The solution delivered contribution-level insights plus cross-device and cross-channel reporting, helping BRG optimize partner value and expand beyond discount-driven affiliates. As a result, BRG achieved a 117% year-over-year increase in ROAS and a 32% increase in revenue through partnerships.

Big Red Group