Case Study: Veo Technologies achieves more personalized customer experiences and higher renewals with Twilio Segment

How Veo Technologies gain a deeper understanding of its customers and deliver more personalized experiences

Veo Technologies, a sports camera company serving clubs worldwide, needed a better way to understand customer behavior across its iOS, Android, and web apps so it could deliver more personalized communications and improve product decisions. Veo turned to Twilio Segment from Twilio to unify customer data and create a single source of truth for marketing, product, and customer success teams.

Using Twilio Segment, Veo centralized event and behavioral data, built audiences with Personas, and automated targeted campaigns and renewal reminders. Twilio helped Veo save 115 hours per month in the customer renewal process, increase subscription renewals by 21%, and reduce churn by 12%, while also improving upsell opportunities and customer experience.

Veo Technologies

Rasmus Nilsson

Paid Marketing Manager