Case Study: Halp achieves 4x higher user activation with Twilio Segment

How Halp used Twilio Segment to improve user activation and engagement with a new onboarding flow

Halp, a conversational ticketing solution for support teams, needed to boost technology activation rates and engage customers more effectively while testing marketing automation tools without wasting scarce startup time and resources. To solve this, Halp used Twilio Segment to reduce the time spent writing event queries and to enable a more dynamic onboarding flow across email and Slack.

Twilio helped Halp build a multi-touch, multi-channel onboarding experience that let marketing and operations teams make changes without heavy engineering support. The result was a jump from 14% to 58% activated sign-ups, saving about a month of engineering effort and helping Halp save both time and money while speeding up iteration cycles.

Halp

Fletcher Richman

Chief Executive Officer and Co-founder