Case Study: Jersey Mike's drives 2x mobile app orders and higher engagement with Twilio Segment

How Jersey Mike's drove 2x mobile app orders with personalized messages on users preferred channels

Jersey Mike’s, a fast-growing sandwich chain, wanted to improve its digital customer experience as ordering shifted online, but it lacked app analytics and a way to use customer data effectively. After investing in a new mobile app, the company needed better visibility into user behavior and a more personalized way to engage customers across channels, using Twilio Segment.

Jersey Mike’s implemented Twilio Segment with partner WWT to centralize customer data and connect it to Amplitude and Iterable for analytics and personalized campaigns. With Twilio, the brand delivered targeted messages via email, in-app, push, and SMS based on customer actions and preferences, leading to 2x mobile app orders, an 83% lift in monthly active app users, and significant revenue growth through app orders and improved retention.

Jersey Mike's

Kelly McGee

Director of Digital Marketing