Case Study: Toggle achieves faster market growth and personalized customer experiences with Twilio Segment

How Toggle® speeds into new markets with connected data and tools

Toggle, a Farmers company, wanted to reach modern consumers with simple, flexible, digital-first insurance offerings and build a more direct relationship with its renters and other customers. To support faster growth and personalized experiences, Toggle turned to Twilio Segment as the data foundation for its new technology stack.

Twilio helped Toggle connect customer data across channels, govern it with Segment Protocols, and activate it with Twilio Engage for personalized marketing, onboarding, claims, and support. The result was a 64% decrease in cost per acquisition, a 67% increase in sales, a 4x faster time-to-value for new campaigns and product updates, and a 35% reduction in customer support tickets.

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Josh LaRoche

Research and Marketing Director