Case Study: Outschool saves 3,000 engineering hours and delivers more relevant experiences with Twilio Segment

How Outschool saves 3,000 engineering hours annually and delivers more relevant experiences with Twilio Segment

Outschool, a leading online education platform, faced surging demand during the pandemic and needed a faster way to understand its users and personalize experiences across its marketplace of classes. Rather than build a customer data platform in-house, the company chose Twilio Segment to better manage growing customer data and support more relevant recommendations and marketing.

Twilio Segment helped Outschool centralize customer data, connect it to tools like Iterable, Google Ads, and Facebook Ads, and give teams self-serve access without relying on engineering. The result was more personalized class recommendations, faster campaign launches, and greater agility, while Twilio also saved Outschool an estimated 3,000 engineering hours per year.

Outschool

Erwin Alberto

Engineering Manager