Case Study: Nomasei achieves 3x higher revenue per visitor and 5x lower CAC with Twilio

How Nomasei increased revenue per customer by 3x, whilst decreasing customer acquisition costs (CAC) by 5x

Nomasei, a Paris-based luxury fashion house, needed a way to better understand customer behavior and stand out against larger competitors. With a small team and a manual, static audience-building process, they lacked visibility into the customer journey and struggled to segment and engage shoppers efficiently.

Nomasei implemented Twilio Segment and Twilio Engage to collect website data, automatically build dynamic audiences, and run behavior-based marketing campaigns across channels. With Twilio, Nomasei achieved a 3x increase in revenue per visitor, 300% more revenue from emails, 180% more repeat customers, a 55% higher average email open rate, and a 5x reduction in customer acquisition costs, including a 20% decrease in Q4 ad spend.

Nomasei

M’Hamed

Head of Growth