Case Study: Vervoe achieves a 25% reduction in customer acquisition costs with Twilio Segment

How Vervoe decreased its customer acquisition costs by 25% using more personalized ads

Vervoe, a skills-based assessment platform, needed a better way to understand its customers and unify messy data across the journey from acquisition to onboarding. Its teams lacked a complete view of customer behavior, making it hard to personalize experiences, optimize ad spend, and support growth into new customer segments. Vervoe turned to Twilio Segment and Twilio Engage to centralize customer data and create real-time profiles accessible across the company.

With Twilio, Vervoe implemented real-time audience building, personalized onboarding flows, and targeted ad campaigns based on customer behavior. The results included a 25% reduction in customer acquisition cost, a 2x to 5x increase in campaign conversions, a 90% reduction in time and resources needed to set up new integrations, a 50% reduction in Data Analytics resources, and a drop in average time to value from 14 days to under 24 hours.

Vervoe

Nicole Bowes

Head of Product