Case Study: MYOB achieves 54% higher trial conversion rates with Twilio Segment

MYOB increased product trial conversion rates by 54% with Twilio Segment

MYOB, the Australian business management software company, struggled to scale its digital strategy because customer data was scattered across teams and tools, making it difficult to unify insights and personalize trial experiences. Using Twilio Segment, MYOB needed a better way to track customer behavior and deliver targeted experiences for its many products and user segments.

Twilio helped MYOB centralize customer data, align teams and processes, and create a more unified data strategy with Twilio Segment at the core. As a result, MYOB was able to customize trial journeys and improve trial conversion rates by 54%, while also speeding up time to market and increasing organizational efficiency.

MYOB

Jay Nawaz

MYOB