Case Study: Adevinta achieves 12% higher ROI with Twilio Segment

How Adevinta increased ROI by 12% with standardized, real-time customer data

Adevinta, the leading online classifieds marketplace across multiple European countries, was struggling with siloed, inconsistent customer data spread across 20+ production apps and multiple business units. This made it hard for teams to trust metrics, align on decisions, and support personalization and marketing efforts. Adevinta turned to Twilio, using Segment and Twilio Engage to standardize real-time customer data.

Twilio helped Adevinta implement a centralized Customer Data Platform with Segment Protocols, tracking plans, and real-time audience activation across web, mobile, analytics, and advertising tools. The result was cleaner data, better cross-team alignment, a 10% increase in operational efficiency, a 5% decrease in data costs, €190K in annual savings on campaign costs, and a 12% increase in ROI from Facebook ads.

Adevinta

Aingeru Duarte

Head of Digital Intelligence