Case Study: Lightbeam improves patient call answer rates and health outcomes with Twilio Branded Calling

How CareSignal, Lightbeam’s Deviceless RPM® solution, drives ROI through better patient outcomes and call answer rates with Twilio

Lightbeam, through its CareSignal deviceless RPM solution, needed a cost-effective way to improve patient phone call pickup rates so healthcare teams could reach patients faster and support better outcomes. The challenge was that many patients ignored calls from unknown numbers, reducing the effectiveness of CareSignal’s outreach.

Twilio’s Branded Calling solution displayed the healthcare provider’s name on outgoing calls, helping build trust and increase answer rates. In just three months, Lightbeam saw chronic condition program pickup rates rise from 42% to 48% and post-discharge program pickup rates increase from 38% to 46%, delivering a 6–7% lift in call answer rates and stronger patient engagement.

Lightbeam

Nathan Beck

Engineering Manager