Case Study: Sotheby’s achieves stronger digital engagement and social growth with Twilio Segment

Sotheby’s transformed customer engagement, driving digital growth and a 69% boost in social reach with Twilio Segment

Sotheby’s, the global art and luxury auction house, needed to modernize customer engagement while preserving its premium brand experience. Fragmented customer data made personalization and strategic decision-making difficult, and Sotheby’s turned to Twilio Segment, with support from Gangverk, to help solve the challenge.

Twilio Segment centralized Sotheby’s customer data into a single view, enabling deeper insights and more personalized engagement across digital channels. The results included a 69% increase in social audience growth to 2.8 million followers, a 2x rise in video engagement year over year, a 119% increase in unique visitors, 15% more onsite registrations, and more than $1 billion in annual spending from email registrants.

Sotheby’s