Case Study: Basis accelerates customer responses 60% with Twig

How Basis accelerated customer responses 60% with Twig

Basis Technologies, a provider of a digital advertising platform, faced challenges in scaling its customer support and RFP processes. As the company grew, its Customer Experience, Product Marketing, and Revenue teams struggled with slow, manual research to answer complex technical questions and complete detailed RFPs. Knowledge was scattered across multiple systems, creating high dependency on subject-matter experts and slowing down customer responses.

To solve this, Basis implemented AI assistants powered by Twig. The solution involved creating tailored AI assistants for each internal team, trained on relevant content from documents, past RFPs, and internal communications. With Twig, Basis accelerated customer response times by 60%, drastically cut RFP turnaround, and reduced cross-team dependencies by providing a unified, instantly searchable knowledge source.

Basis