Case Study: a large luxury brand improves visual asset quality and performance with TwicPics

Luxury brand improves the quality of its visual assets with TwicPics

a large luxury brand faced the challenge of delivering high-quality visual assets online without compromising web performance. Their heavy, high-resolution images, essential for their brand image, resulted in slow page load times and a high CDN bandwidth cost of 100TB per month. The existing tool on their SalesForce Commerce Cloud platform was insufficient for their high standards.

TwicPics was implemented to solve this. The solution processed and optimized the brand's images on-the-fly, automatically adapting them for different devices and screen resolutions. This integration, including a custom CDN for China, reduced image bandwidth by up to 90% and significantly improved display performance. The results ensured a superior user experience that supported the brand's e-commerce and omnichannel strategy.