Case Study: Gens de Confiance reduces image file sizes with TwicPics

Gens de Confiance reduces the file size of uploaded images with TwicPics

Gens de Confiance, a website for exclusive classified ads, faced challenges with large uploaded images slowing down its platform and increasing its server carbon footprint. The vendor TwicPics was engaged to solve this performance and environmental issue.

The TwicPics solution optimized and adapted all images in real time for each user's device and context. This implementation dramatically reduced image file sizes, cutting image traffic by 75% and slashing page load time by two seconds. Measurable results included a 78% reduction in bounce rate and over 8 TB of images delivered monthly in efficient formats like WebP without development effort from the Gens de Confiance team. TwicPics also helped significantly reduce the platform's carbon footprint.

Gens de Confiance

Charles-Axel Dein

VP of Engineering