Case Study: Dayuse improves website performance and SEO with TwicPics

Dayuse optimizes the performance of its website with TwicPics

Dayuse, a company offering short-term hotel room bookings with 7,000 partner hotels across 25 countries, faced significant performance issues due to unoptimized, data-heavy images slowing down its global website. Their initial solution, Thumbor, failed to solve the problem, forcing a constant compromise between visual quality and page load times. They needed a front-end solution to manage and optimize responsive images to improve user experience, bounce rates, and SEO.

They implemented the TwicPics solution, integrating its React component into their new website and using its API for their mobile app. This allowed for automatic, on-the-fly image processing that adapted to any user context or device. The integration with TwicPics led to an immediate enhancement in visual quality and user experience. Most notably, it resulted in major improvements to Google's Core Web Vitals, specifically the Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) metrics, which subsequently boosted the site's overall performance and SEO.

Dayuse

François Raballand

Chief Technology Officer