Case Study: Afibel achieves better UX and faster performance with TwicPics

Afibel builds up its composable platform and delivers better UX with TwicPics

Afilbel, a French fashion retailer for women over 55, faced challenges with its digital transformation, including a monolithic e-commerce architecture and significant website performance issues. Large, unoptimized images on its homepage were causing slow loading times, which damaged the brand's image and user experience. To ensure a sustainable digital future, Afibel's IT team needed to find a solution that would optimize its media and improve platform agility.

Afilbel integrated TwicPics into its new composable, headless architecture to automate image and video optimization across all devices. This solution resolved the latency issues on the homepage and will enable the future integration of product videos without sacrificing performance. The broader move to a composable approach with specialized tools like TwicPics gave marketing teams more independence and allowed Afibel to continually improve the online experience, with the goal of increasing conversions and revenue.

Afibel

Frédéric Vast

IT Manager