Case Study: 20 Minutes delivers faster, better reader experiences with TwicPics

20 minutes delivers a better experience to all its readers with TwicPics

20 Minutes, a major French newspaper publisher with 2.4 million daily readers, sought to deliver an optimal experience to its digital audience. The challenge was that poorly optimized images were causing slow page load times, especially for readers in areas with lower-quality network coverage like 3G, which risked driving readers away.

The vendor, TwicPics, provided an easy-to-deploy SaaS solution for visual media optimization that integrated transparently into their infrastructure. The results were significant, reducing average image file size by a factor of five to six and cutting bandwidth usage. This led to faster page loads on all connections, improved reader satisfaction, and helped 20 Minutes prepare for Google's Core Web Vitals while also reducing their carbon footprint.

20 Minutes

Aurélien Capdecomme

Chief Technology Officer