Case Study: Bird & Bird boosts website video engagement with TwentyThree

Bird & Bird - Customer Case Study

Bird & Bird, an international law firm, wanted to use video to engage its audience and communicate educational content more effectively in a fast-changing digital environment. They turned to TwentyThree and built a video hub to host their videos directly on their website.

With TwentyThree’s platform, Bird & Bird enabled audience contact and training orders through the player while gaining detailed analytics and insights into video performance. This helped them improve video formats, identify strong spokespeople, and understand which channels drove traffic, while achieving 63% higher engagement on their website video hub compared to YouTube and hosting 200+ videos.

Bird & Bird

Michelle Williams

Digital Marketing & Design Manager