Case Study: Bird & Bird boosts website video engagement with TwentyThree

Bird & Bird boosts website video engagement by 63% with TwentyThree

Bird & Bird, an international law firm, sought to leverage video to engage their audience and communicate messages more effectively. They chose the TwentyThree platform to build a dedicated video hub, moving beyond generic external channels to properly measure video impact and drive their digital strategy.

With TwentyThree, Bird & Bird created a central hub hosting over 200 educational videos. The solution provided deep analytics, revealing insights on content performance and traffic sources. This led to 190,000 minutes of video engagement on their website, with the hub achieving 63% higher engagement than YouTube, and enabled data-driven decisions on video formats and topics.

Bird & Bird