Case Study: Robert and Laura Illig build a safer, real-world friendship app with Twenty Ideas

Robert and Laura Illig create a safer friendship app with Twenty Ideas after 61% of young Americans reported loneliness

Robert and Laura Illig, educators concerned about the loneliness epidemic among young people, wanted to create a social app to foster real-world friendships. They enlisted Twenty Ideas to help design an app called SideKick that could succeed where other platonic connection apps had failed, avoiding common pitfalls in its positioning and strategy.

Twenty Ideas conducted user research to define a unique product strategy, shifting the focus from personality-based matching to connecting people through shared local activities via a feature called a "KickIt." They delivered a high-fidelity prototype with user flows designed for safety and in-person interaction, which was primed for user testing and fundraising. The clients praised Twenty Ideas for their thorough and collaborative process, which helped break down their big idea into a focused product.

Robert and Laura Illig