Case Study: Un Mondo di Occhiali increases Google Shopping ROI by 70% with Twenga Solutions

Un Mondo di Occhiali increases the ROI of its Google Shopping campaigns by 70%

Un Mondo di Occhiali, part of the Tuttoottica e-commerce group, is an online retailer of spectacles, sunglasses, contact lenses, and other optical products. To improve campaign performance and increase brand visibility, the company turned to Twenga and its e-commerce marketing solutions, including Smart BID for AdWords and Smart FEED for Google Shopping.

Twenga implemented automated optimization for text ads and product feeds, using tracking and bidding algorithms to adjust bids in real time based on purchase intent and product potential. The results were strong: Un Mondo di Occhiali reduced its AdWords CPA by 40% and increased ROI on Google Shopping campaigns by over 70%, while also improving traffic, sales, and conversion rates.

Un Mondo di Occhiali

Danilo Carta

eCommerce Manager