Case Study: The Jewel Hut achieves 76% revenue growth with Twenga Smart FEED

The Jewel Hut increases revenue from Google Shopping campaigns by 76%

The Jewel Hut, a leading UK online jewellery retailer, wanted to expand its online presence and improve performance on Google Shopping, one of its key customer acquisition channels. To do this, the company tested Twenga’s Smart FEED solution to better manage and optimize its shopping campaigns.

Using Twenga’s Smart FEED, The Jewel Hut optimized bids in real time based on customer buying behavior and product performance. After three months, Twenga helped deliver a 76% increase in revenue from Google Shopping campaigns, along with a 34% lift in conversion rates, a 21% reduction in CPA, and a 14% decrease in CPC, all while PPC investment rose just 6%.

The Jewel Hut

Marc Woodall

Head of E-commerce