Case Study: Quelle reduces Cost of Sales with Twenga Smart LEADS

Quelle.de improves its Cost of Sales with Smart LEADS

Quelle, the German online retailer relaunched by the Otto Group in 2011, wanted to grow its customer acquisition while keeping acquisition costs under control. To support this goal, Quelle turned to Twenga and its Smart LEADS Advanced lead generation solution.

Twenga optimized the campaigns by segmenting users with the highest purchase intent, scoring Quelle’s catalog to prioritize the best-converting offers, and continuously monitoring performance with the merchant. The result was an 80% reduction in Cost of Sales, bringing CoS below 20% and prompting Quelle to expand its acquisition campaigns with Twenga.

Quelle

Tanja Puchler

Online Marketing Manager