Case Study: Primor boosts visibility and sales with Twenga CSS

Primor boosts sales 18% with Twenga

Primor, a leading perfume chain in Spain, sought to diversify its acquisition of quality traffic and increase its visibility in mid-funnel marketing channels to maximize conversions. To achieve this, they partnered with the vendor Twenga, utilizing their CSS (Comparison Shopping Service) and price comparison site to supplement their Google Shopping ad campaigns.

The solution implemented by Twenga involved running a parallel and supplementary campaign using their proprietary bidding algorithm to target new opportunities. This approach, combined with constant communication and a new algorithm focused on improving conversion rates, delivered significant results for Primor. The measurable impacts included an 18% annual growth in sales, a 54% increase in Black Friday sales year-over-year, and a 0.35 percentage point improvement in conversion rate, demonstrating the effectiveness of the strategy implemented by Twenga.

Primor