Case Study: PcComponentes boosts sales and visibility with Twenga

PcComponentes boosts sales 66% with Twenga

PcComponentes, a leading Spanish e-commerce platform, aimed to increase market share and generate efficient incremental sales amid tight supply chain costs. They partnered with the vendor Twenga to enhance product visibility and advertising performance, utilizing Twenga's proprietary bidding algorithm and services as a Comparison Shopping Service (CSS) for Google and Bing Shopping ads.

Twenga implemented a dedicated algorithm for PcComponentes, creating custom campaigns and continuously optimizing bids based on the client's target CPA for different product verticals. This solution, which included better auction exploration and a focus on high-margin segments, led to a 66% increase in sales, a 1.39 percentage point improvement in conversion rate, and a 65% rise in average order value compared to earlier periods.

PcComponentes