Case Study: Pamono boosts AdWords performance with Twenga Smart BID

Pamono boosts its performance on AdWords with Smart BID

Pamono, the Berlin-based design furniture reseller, wanted to quickly improve profitability and turnover in Germany while better managing its Google AdWords campaigns. To address this challenge, Pamono turned to Twenga and its Smart SEM offering, specifically Smart BID, to optimize bid management.

Twenga implemented Smart BID, a plug-and-play bidding solution that adjusts AdWords bids in real time based on browsing behavior and product categories. Within just two weeks, Pamono saw its conversion rate rise and its cost per order drop by 50%, with the company reporting more than a 50% improvement in average CPO.

Pamono

Eugenio Calsamiglia

Head of Marketing