Case Study: Miravia boosts revenue and new buyer acquisition with Twenga

Miravia boosts basket value 26% with Twenga

Miravia, an Alibaba-owned e-commerce platform in Spain, partnered with the vendor Twenga to enhance their Google Shopping Ads strategy. Their challenge was to drive revenue growth and new buyer acquisition while maintaining a high level of efficiency in a competitive market.

Twenga implemented its proprietary bidding algorithm and a data-driven approach, focusing on optimizing Miravia's product feed and targeting niche, long-tail products. This solution significantly improved traffic quality and visibility. The results included a 26% year-over-year increase in basket value, a nearly two-percentage point boost in conversion rates, and over 27.5% of transactions coming from new buyers.

Miravia